![]() The mantras they repeat-most prominently “minimum viable product,” or MVP, a company’s quickest, cheapest way to test the market, and “pivot,” which is what businesses do when failure demands a new approach-all come from Ries’s 2011 book, which has sold more than a million copies in English and has been published in 30 languages. The occasion for these sermons is the annual Lean Startup Conference, in November, and the speakers share a common trait: They are disciples of Eric Ries, author of The Lean Startup, the seminal tract that spawned a self-proclaimed movement of which this is a convocation of the faithful. ![]() Agency for International Development, warns nonprofits not to measure success with “vanity metrics” and decries the perils of “ramping too quickly.” Ann Mei Chang, a former chief innovation officer at the U.S. Jyoti Shukla, vice president of user experience at retailer Nordstrom (JWN), enthuses about having a “customer-first mindset” and “an ability to ride with change and embrace discomfort.” Alex Osterwalder of the consultancy Strategyzer, which coaches clients through “innovation sprints,” urges attendees to have a “21st-century org chart.” Even outposts of the federal government have mastered the lingo. ![]() The speakers are an eclectic group, yet they’re singing from the same buzzword-laden hymnal. ![]()
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